Some years ago, when I was still working with Revenue Management, we did a case study to improve our web-page visibility. We contacted a company that is specializing in this and for a small amount of money we should appear on the first 10 or in worst case first 20 hits on google. It was very successful and our web site traffic increased a lot.
I just now did a small test by just Googling “Conference Stockholm” and the first conference venue to pop up is Stockholm City Conference Center in the first 10 followed by Nordic Hotels in the next 20.
Why not Google your own conference venue and see where you pop up? There are several companies that can help you improving your search position on Google, yahoo, bing, etc. Maybe start to ask your web page creator if the know a good one?
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